Lion’s Joy Financial represents a fusion of traditional design principles and modern technology. I spearheaded the project’s visual direction by creating a custom logo concept and a rigorous styling sheet to define the brand’s digital personality. By utilizing a hybrid creative process—spanning initial sketches and low-fi prototypes to advanced AI and Adobe software—I crafted a premium web experience tailored for the client. The project culminated in a seamless GoDaddy implementation, ensuring the final product was as easy for the client to maintain as it is beautiful to look at.
Logo and Brand
The Lion’s Joy Financial logo evolved through dozens of iterations to capture the client’s unique journey as a veteran-turned-entrepreneur. The process began with rapid pencil sketches, was enhanced through AI-assisted refinement, and culminated in a precision-crafted vector final in Adobe Illustrator—ensuring a professional, scalable mark ready for any promotional medium.
Web Page Design Upgrade
From Placeholder to Platform We initially launched with a minimal single-page site designed for quick contact, but the vision for Lion’s Joy Financial quickly outgrew a simple form. Recognizing the need for a deeper connection with their audience, I moved beyond the placeholder to design a cohesive, multi-functional web experience that reflects the professional depth of the business.
Expanding the Digital Footprint Following a strategic consultation, we moved beyond a basic landing page to develop a robust, five-page architecture tailored to the client’s growth. The new site features dedicated sections for Services, About Us, and a dynamic Blog, providing a comprehensive introduction to the business. To streamline operations, I integrated an advanced contact system with integrated scheduling, while ensuring the backend was optimized for the client to publish new content with ease.
The site now features a dynamic, integrated contact system designed to convert visitors into clients instantly. By syncing directly with the client’s preferred scheduling app, the new interface allows potential customers to book appointments in real-time, removing friction and streamlining the onboarding process.
At Ana Bruno LLC, we’ve mastered a hybrid creative workflow to meet the rapid demands of today’s business landscape. For the Lion’s Joy Financial project, we utilized a strategic fusion of traditional sketching, digital precision, and AI-driven exploration. This innovative approach allowed us to deliver a high-caliber brand identity and a full-scale web presence in a significantly accelerated timeframe, proving that quality and speed can coexist when you have the right tools.